Side by Side Experiences is a tour operator introducing guests to the community leaders of Cape Town’s lesser-known areas, notably the formerly segregated ghettos for black and brown people known as townships.
Experiences are hosted by and directly benefit the community leaders, with a portion of the proceeds going to them for their time and 10% of profits going into a kitty. Side by Side’s guides serve as bridge-builders, introducing you to the community leaders and facilitating the experiences.
Our experiences are highly interactive, hands-on and unhurried. Additionally, we offer add-ons that clients love including donations, photoshoots (HD photos & cinematic videos of your experience sent by Google Drive) and pre-ordered meals (to cut-down your wait times and bill settling and extend your experience).
Founded in 2018 by social entrepreneur and inclusive tourism activist Jason Woolf, our efforts thus far have mainly been geared toward supporting some of the most promising entrepreneurs and SMME’s (Small, Medium and Micro Enterprises) in Langa, Cape Town’s oldest township. Woolf has 10+ years of work experience in grassroots and socio-economic development in Cape Town.
Side by Side Experiences is a subsidiary of Social Cohesion Labs, a family of creative enterprises dedicated to the socio-economic transformation of South Africa into one unified whole.